Apple launches M6 chip in a $1,999 14-inch MacBook Pro and a $1,499 iMac; pre-orders open Oct. 28
Apple introduced its first Macs built on the M6 chip, a 14-inch MacBook Pro and a 24-inch iMac in seven colors, with orders starting Wednesday and deliveries from Nov. 6.
Apple (AAPL) announced its M6-based 14-inch MacBook Pro and 24-inch iMac on Tuesday by press release, the first Macs to use the new chip generation.
| Item | 14-inch MacBook Pro | iMac |
|---|---|---|
| U.S. starting price | $1,999 | $1,499 (10-core); $1,699 (12-core) |
| Apple’s performance claim | GPU up to 30% faster and AI up to 25% faster vs. M5 | Graphics up to 2x vs. M4 |
| Battery | up to 24 hours (Apple’s longest for a Mac) | – |
| Pre-orders | Oct. 28 | Oct. 28 |
| Availability | Nov. 6 | Nov. 6 |
Why it matters: the Mac is a smaller business than iPhone, but the refresh lands ahead of the holiday quarter and puts Apple’s on-device AI pitch in new hardware. Performance figures are Apple’s own testing.
Market reaction: Apple shares edged higher after the launch, while Big Tech helped lift the Nasdaq about 1% by mid-afternoon.
Next: early reviews and shipping times after orders open Wednesday; Apple’s fiscal Q4 results are the next major company update.
Sources
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